The Competition begins
The cluster concept caters to tourists that love both adventures and comfort. The cluster infrastructure is designed to be used throughout the year. Oymyakon’s new brand design is steeped in images of ice, snow, the mythical bull, and the northern lights. Some aspects of designing the village’s master plan are going to include the creation of new public spaces and the construction of new urban facilities for locals and tourists, such as a new multifunctional hospitality complex (hotel, restaurant, museum, theme park, and an embankment with wooden walkways, heated pavilions, and observation decks). It is planned to develop the engineering infrastructure in a comprehensive manner, and to lay new routes for all engineering networks.
The ‘pole of modernity’ project suggests the strategic development of the Oymyakon region. This project calls on residents, tourists, researchers, innovators, the leaders of the region, ulus and village for a decisive step towards the desired future. The tourism sector in the framework of the project is regarded as an instrument of socio-economic development. In the target scenario of the project, tourist curiosity is complemented by the research one, and among the audience one can find students, professors, interns, startup founders and researchers. These developments change the employment picture of Oymyakon - guest centers include scientific residences and the aims of tours, in addition to tourist ones, become scientific.
The main idea of the project is Oymyakon for everyone! Amazing places like Oymyakon should be accessible and recognizable by a wide and diverse audience with various demands and budget levels. Therefore, the project suggests including settlements located along the Kolyma highway from Yakutsk to Ust-Nera as well as those along the old section of the Old Kolyma highway - Kyubyume, Yuchegei, Tomtor, and the village of Oymyakon itself to the tourist cluster. The project proposes creation of ten radial routes from Oymyakon providing variety in winter and summer. While working on the brand, developers proceeded from the uniqueness of the place: the coldest inhabited point in the world, local architecture, history. The Stella of Cold ‘Loedenets’ appeared as the apotheosis of the brand, the concentration of all ideas, and the resulting architectural style proved to be the only one in the world.
The Competition begins
Introductory webinar for participants of the contest
Application submissions close
Webinar for finalists of the contest
Concept submissions close
Final Jury meeting. Press conference
Aysen Nikolaev Head of the Republic of Sakha (Yakutia)
Irina Alekseeva Director of Architecture and Urban Planning Management for the Head of the Sakha (Yakutia) Republic, Chief Architect of the Sakha Republic (Yakutia)
Irina VisokikhMinister for Entrepreneurship, Trade and Tourism of the Republic of Sakha (Yakutia)
Nadezhda Zamyatina PhD in Geographic Sciences, Leading Researcher of the Faculty of Geography at the MSU and Center for Humanitarian Area Studies of the Russian Research Institute of Cultural and Natural Heritage
Mikhail KeremyasovDeputy CEO of the Non-Profit Organization "Trust Fund for Future Generations of the Republic of Sakha (Yakutia)"
Terentiy Kornilov Director of the Ammosov North-Eastern Federal University
Sergeii MestnikovCEO of the Non-Profit Organization "Trust Fund for Future Generations of the Republic of Sakha (Yakutia)"
Evgeniya MurinetsAdvisor to the President of the Union of Architects of Russia, Director of the Urban Policy Institute
Semen NikiforovChairman of the Union of Architects of Yakutia
Mikhail Okhlopkov Chairman of Self-Regulatory Organizations of the Union of Builders of Yakutia
Anna PetrovaHead of the Department of Design at the Arctic State Institute of Culture and Arts
Maria SkryabinaHead of LETO Competence Center for Issues of the Urban Environment of the Republic of Sakha (Yakutia)
Denis ShlesbergCo-founder of the branding agency Artonika, co-creator of the tourist brand of Russia
Pavel Zhbanov Coordinator of the Center for Monitoring the Improvement of the Urban Environment, Vice-Rector for Project Management of Moscow Architectural Institute
Natalia TyukavkinaCEO of the National Tourist and Information Center "Yakutia"